E-cigarette Ads Associated with Cigarette Smoking Initiation Among Youth

A scientific study finds that receptivity to e-cigarette advertising increases the likelihood of trying conventional cigarettes one year later.  The study found that young people ages 12-21 who had never previously smoked, but were receptive to e-cigarette advertising, were 60 percent more likely to try smoking cigarettes one year later, compared to teens who were not receptive to the ads.  Study participants were considered receptive to an advertisement if they reported liking or recognizing images from the ad.

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