NC ABC Preparing Campaign Against Underage Drinking

According to an ABC survey, up to 40 percent of children in North Carolina have consumed alcohol before they get to the ninth grade. ABC Chairman Jim Gardner says part of the motivation behind the campaign is another, more stark, statistic.

“I was staggered when I heard the figure that we lose a child per week,” Gardner said in an interview.  “And I have to always stop and think: per week, not per month, in North Carolina, to underage drinking accidents.”

Gardner says he expects the campaign to last several years.  It will seek to motivate parents to speak with their children about the risks associated with drinking.  Part of the goal is to cut down on the number of deaths connected to under-age drinking.

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