NC Preventing Underage Drinking Initiative Center for Youth, Family,
& Community Partnerships University of North Carolina at Greensboro
Cinco de Mayo has been robbed by the alcohol industry. Listen closely to Corona commercials running on the radio right now. One that I recently heard ends this way: “So on Cinco de Mayo have a little more fun with Corona. Cinco is Corona. Corona is Cinco.” Amazing they can get away with it without offending, if not our entire nation a huge bloc of it.
Do what you can locally to combat the alcohol industry’s hijacking of this cultural (not alcoholic) holiday. A letter to the editor, based on the story below perhaps, is a place to start. Conversations with friends and family is another and modeling respectful behavior on Cinco de Mayo is imperative. We are all victims of marketing and advertising in some way or other, but the more we are conscious of it the more we can do to restore traditions like Cinco de Mayo to what they should be: safe and healthy fun for communities in a celebration of a proud history.
Cinco de Mayo: It’s not about el drinko
by Carlos Harrison from Latin In America